Shopify Plus - E-commerce
Lauriebelles needed a Shopify Plus store that could move as fast as their marketing team.
The goal was to make the website a more flexible marketing engine, one that could support scheduled launches, highlight promotions clearly, and stay stable during heavy traffic.
Project Scope
Custom Shopify development, campaign scheduling support, performance work, accessibility, and a setup that could handle ongoing marketing changes without constant friction.
Project Details
We have worked with Lauriebelles since 2018 across website updates, graphic design, Shopify development, and broader management of the company’s internet properties. Over time, the work expanded well beyond front-end changes and into the operating side of the business.
The store carried more than 20,000 SKUs, and that catalog needed cleanup and tighter control so outdated products were not still showing up in marketing feeds and PPC campaigns. We built a custom Shopify app to help manage the active catalog at a more practical level and reduce the amount of manual cleanup required behind the scenes.
We also created a custom product-color setup that let the team separate colors in the backend while automatically stitching them together on the storefront. That gave the internal team a better release workflow and gave customers a cleaner shopping experience. Parts of that logic were carried into the mobile app through custom code blocks so the product experience stayed more consistent across channels.
Alongside that work, we built custom dashboards and connected third-party tools to support collection merchandising, scheduled product releases, theme changes, and other fast-moving marketing needs. The result was a store setup that was easier to manage, easier to market, and less dependent on repeated manual work every time the team needed to make a change.
The Challenge
- Promotions needed to launch automatically on a schedule.
- Theme and graphic updates had to be planned ahead of time.
- Marketing campaigns required prominent, flexible promo areas.
- High traffic during sales couldn’t slow the site down.
- Accessibility and mobile usability were non-negotiable.
The Approach
- Custom scheduling functionality to automate graphic and theme changes for promotions.
- Dedicated promotional sections designed to highlight discounts and featured products clearly.
- Shopify Plus–level performance optimization to handle traffic spikes during major campaigns.
- Accessibility-conscious build to ensure an inclusive, easy-to-navigate experience.
- Mobile-first optimization recognizes that a large portion of customers shop on their phones.
- Flexible architecture that allows ongoing changes without rebuilding the store.
The Outcome
- Promotions can be scheduled and launched without last-minute scrambles.
- Marketing campaigns are supported directly by the site’s structure.
- Customers experience a smooth checkout even during high-traffic sales.
- The site remains accessible, responsive, and easy to navigate across devices.
Image Gallery
Images from the project. Click on any of the images to view the full size.
Ongoing Impact
A stronger Shopify foundation for a fast-moving marketing operation.
This project shows what custom Shopify development can do when the business has outgrown default behavior but still needs speed, control, and long-term usability.
Client reviews
Jason came highly recommend to us by referral and he did not disappoint. He took a large initiative to help support our needs beyond just web development and we landed on a scheduler and another vendor through his efforts. He was responsive to comments and put together exactly what we were looking for. Would highly recommend Jason for all your web development needs!
Mary Kamerzell - Co-Founder and COO
I was looking for someone to build a website for my interior design company, and Jason came highly recommended to me from another local business owner. I cannot say enough wonderful things about Jason. He was extremely easy to work with, and we love the Website he created for us! He really helped me come up with a vision for the website and was able to implement everything that we wanted. We have continued to tweak things and add things along the way and he has been amazing through the entire process. We get so many compliments on our website and we owe it all to Jason!
Maureen Lindstrom - Owner / Interior Designer
Jason and his wife have done numerous things for our business since we first opened in June of 2018. They created a website for us and did multiple graphic designs for our business. He took his time to explain how the process works on creating our business website and bumping up our business with google reviews. Since then, we have had a great turnout on our reviews and multiple complements on how professional our website and graphics looks! I highly recommend Jason if you want a great deal with professional work!
Haley Elizabeth Luond
Other web work
WordPress development, client support, and recurring maintenance systems
View Project
Greenlight Millionaire needed a website that could support a book launch without creating compliance problems.
View Project
Belle & Rae Co. needed a store that could sell digital products online.
View Project
Climate Social Marketing needed a website that could tell a clear story and support lead generation.
View Project
Meadowland Financial Group needed a website that could support both public trust and internal compliance workflows.
View Project