Dakota Turf Pros

Dakota Turf Pros needed the website to explain a broad range of services clearly while giving the business room to keep publishing new content.

• The service messaging needed to be more direct and easier to scan.
• The visual design needed a more current look without getting in the way of service information or estimate requests.
• The site needed dedicated service pages and a structure that could support ongoing search content.
• The launch included a website transfer, DNS management, new hosting, and domain-based email setup.
• The full redesign and launch had to be completed on a three-day timeline.

We treated the project as one coordinated website and systems update rather than a visual refresh alone.

• Rewrote the site around straightforward descriptions of the services and clear next steps.
• Updated the layout and visual design to give the site a cleaner, more current presentation.
• Created dedicated pages for key services so visitors and search engines had a clearer page structure.
• Built a Resources section connected to a CMS so the client’s marketer could publish articles and get help from us when needed.
• Added an estimate request form and handled the website transfer, DNS, hosting, and Google Workspace setup through launch.

The redesigned website was completed and published in three days, with the customer-facing pages and supporting systems launched together.

• Services are organized around plain-language descriptions, with dedicated pages for key offerings.
• Potential customers can submit estimate requests directly through the website.
• The marketer can publish dated service articles through the connected CMS.
• The website was transferred, new hosting and domain email were set up, and the DNS changes were coordinated as part of one launch.